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Data policy

After the Comma 
WeWork Fox Court 
14 Grays Inn road 

Owner contact email:

​About After the Comma
After the Comma is an innovation and strategy consultancy. We primarily work on projects with a consumer insight component that informs the creation of deliverables on behalf of our clients. 


Our insight work comprises of qualitative research activities which can include face to face interviews (conducted in a participant's home, work or another location), remote tasks completed via email or by Skype or FaceTime calls. We then synthesise and analyse this material for the creation of deliverables.



After the Comma website 

Information collected 
We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page.

How we collect information 
When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.



After the Comma Projects
We collect and store your data during three stages of our projects. Data collected during these three stages will only be used for the purpose of the project. The three stages of the project are:
Recruitment - finding and confirming people as participants on our project
Fieldwork - conducting research activities with participants 
Deliverables - creating outputs to be shared with clients or as marketing material for After the Comma


What data we collect

Recruitment. When you apply or are referred to be participants in our project, we need to collect certain amounts of data to ascertain whether you are suitable for inclusion in the project. This can include:  Name, Contact details (email, phone, Skype, social media profiles), Location (Country, City), Birthday, Gender, Employment, Relationship/family status, Hobbies/interests/lifestyle.

Fieldwork. Our fieldwork process is when we gather material relevant to the project via the methods detailed above. Information collect in this stage can include: Address (if we are visiting at home), Payment details, Interview content (recorded via notes, audio, photo and video)
We will always ask for your consent before we begin an interview. 


How we are using and storing data

Recruitment. Data relevant to our application process is stored in: Typeform, Google Drive/Docs/Sheets, Skype, and Our website, hosted via WIX (see above)
Fieldwork. During the fieldwork phase data is stored in: Google Drive/Docs/Sheets

Deliverables. Our deliverables are created using the following: Keynote/video and photo editing software


Who we share the data with and how 
Clients - our deliverables are created for clients and can take the form of: printed deliverables (books, decks etc.), presentations, workshops and videos.

Freelancers - we work with freelancers in a number of ways, including to capture video and audio and create multimedia deliverables. We also have freelancers who help with recruiting participants.

Other - we may use some data in our own marketing material, shared via our website, social media channels and presentations (e.g. at an industry conference). We would not include sensitive data, but may use your first name and photos and videos with your image in it.


How long we keep data
Any information pertinent to recruitment is only kept for the duration of the project. However, we may keep certain essential data (name, contact details, interview notes and images) for up to 3 years in case of a need to re-contact you for future projects. 


Getting in touch 
We may contact you to notify you regarding other projects that we feel you might be interested in participating in, to send updates about or company or other information relevant to our company. For these purposes we may contact you via email, telephone, text messages, and postal mail.

If you don’t want us to process your data anymore, please contact us at or send us mail to: 

After the Comma 
WeWork Fox Court 
14 Grays Inn road 

Changes to this policy
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

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